![]() ![]() Standing out from your competition. A well-made CEO video is a great way to differentiate yourself from your competition.The CEO shows respect and appreciation to the users of the report by taking the time to deliver a personal custom message. Strengthening the bond with your stakeholders: No photograph or board letter, even with a handwritten signature, can address the stakeholders in a similarly direct and personal way as a CEO video.Whatever the cost, it is worth it: according to studies, the image of the CEO has a direct impact on investment decisions. ![]() Influencing investors: Although the production costs of a CEO video are sometimes higher than a simple Board photo shooting, the digital distribution options are much bigger.Showing the person being in the lead gives your company an authentic personality, which is very often simply identified with the personality of your CEO. Creating CEO image: CEO videos contribute to the overall CEO communication and help shape a desired CEO image.Not only do they drive traffic to your website but also increase the reach of your message that can be delivered much more quickly and does not require as much effort in perception as reading long and often complex texts.īefore we move to some of the most impressive CEO videos spotted in recent digital reports, what are the benefits of producing them in the first place? Videos are a perfect means of drawing attention in the web predominantly flooded with text. Some of them, however, like the Vienna Insurance Group, have got this discipline down to a fine art! Although the omnipresence of video content is becoming more and more evident also in digital reports, there is still only a handful of companies that create high-quality CEO videos. Since video content has become an integral part of corporate communication nowadays, companies use this medium on their websites to engage visitors and bolster the message reach and effectiveness. ![]()
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